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赛力斯蓝电 E5 PLUS：12 万级混动 SUV 价值重构与商场破局天元证券官网-专业股票杠杆开户-手机炒股如何杠杆
第一章 上市即破局：蓝电 E5 PLUS 的价钱与价值颠覆
2025 年 12 月 3 日，中国新能源汽车商场迎来了一款足以改写细分赛谈竞争端正的车型 —— 赛力斯第三代蓝电 E5 PLUS。这款定位 “12 万级插电混动中型 SUV” 的新品，以极具冲击力的价钱策略和颠覆级的居品建设，马上成为行业焦点。官方数据自满，第三代蓝电 E5 PLUS 的官方调换价为 13,98 万元，而限时换新价仅需 11,98 万元。在 10-15 万元这一竞争已趋尖锐化的插混 SUV 商场，这款车的登场绝非爽气的 “性价比” 比拼，而是对传统汽车价值评估体系的透顶重构 —— 用 1,98 万元的限时价钱上风，叠加 230km 纯电续航、全时电四驱、“轮上三室一厅” 场景生态以及豆包大模子智能座舱四大中枢建设，赛力斯正在用时间下千里的形势，从头界说 12 万级混动 SUV 的价值标杆。
On December 3, 2025, China's new energy vehicle market welcomed a model that is enough to rewrite the competition rules of the segmented track - Seres 3rd-Generation Blue Electric E5 PLUS, This new product positioned as a "120,000-yuan-class plug-in hybrid midsize SUV" quickly became the focus of the industry with its highly impactful pricing strategy and disruptive product configuration, Official data shows that the official guide price of the 3rd-Generation Blue Electric E5 PLUS is 139,800 yuan, while the limited-time replacement price is only 119,800 yuan, In the 100,000-150,000-yuan plug-in hybrid SUV market where competition has become increasingly fierce, the launch of this car is by no means a simple "cost-performance" competition, but a complete reconstruction of the traditional automobile value evaluation system - with a limited-time price advantage of 19,800 yuan, combined with four core configurations: 230km pure electric range, full-time electric four-wheel drive, "on-wheel three bedrooms and one living room" scenario ecology, and Doubao large model intelligent cockpit, Seres is redefining the value benchmark of 120,000-yuan-class hybrid SUVs through technology sinking,
伸开剩余93%1,1 价钱背后的策略意图：不是性价比，而是价值重构
在新能源汽车商场，“性价比” 早已成为车企诱骗花消者的常用标签，但第三代蓝电 E5 PLUS 的价钱策略，却远超 “性价比” 的限度，而是蕴含着赛力斯对主流商场的深度细察和策略布局。11,98 万元的限时价钱，看似仅仅爽气的降价促销，实则是赛力斯用 “时间普惠” 冲破商场价钱壁垒的关键一步。
In the new energy vehicle market, "cost-performance" has long been a common label for car companies to attract consumers, but the pricing strategy of the 3rd-Generation Blue Electric E5 PLUS goes far beyond the scope of "cost-performance", but contains Seres' in-depth insight and strategic layout of the mainstream market, The limited-time price of 119,800 yuan seems to be just a simple price reduction promotion, but in fact, it is a key step for Seres to break the market price barrier with "technology inclusion",
从商场订价逻辑来看，12 万级插混 SUV 商场长期被两类居品占据：一类是传统燃油车企推出的插混车型，如比亚迪宋 Pro DM-i、哈弗 H6 DHT-PHEV 等，它们凭借熟悉的混动时间和品牌积淀，订价多在 13-15 万元区间，主打 “燃油车替代”；另一类是新势力品牌推出的初学级插混 SUV，如零跑 C11 增程版、哪吒 U-II 增程版等，它们正经智能化建设，但在续航和能源性能上存在短板，订价多在 12-14 万元区间。而第三代蓝电 E5 PLUS 将限时价钱定在 11,98 万元，不仅低于同级听说统品牌车型，更在建设上终明晰 “越级打击”——230km 纯电续航远超比亚迪宋 Pro DM-i 的 110km（NEDC），全时电四驱更是 15 万元内特有的建设，这种 “价钱更低、建设更高” 的组合，透顶冲破了商场原有的订价逻辑。
From the perspective of market pricing logic, the 120,000-yuan-class plug-in hybrid SUV market has long been occupied by two types of products: one is plug-in hybrid models launched by traditional fuel vehicle companies, such as BYD Song Pro DM-i, Haval H6 DHT-PHEV, etc,, which rely on mature hybrid technology and brand accumulation, with prices mostly in the range of 130,000-150,000 yuan, focusing on "fuel vehicle replacement"; the other is entry-level plug-in hybrid SUVs launched by new power brands, such as Leapmotor C11 EREV, Neta U-II EREV, etc,, which focus on intelligent configurations but have shortcomings in range and power performance, with prices mostly in the range of 120,000-140,000 yuan, The 3rd-Generation Blue Electric E5 PLUS sets the limited-time price at 119,800 yuan, which is not only lower than the same-level traditional brand models, but also achieves "transcendence-level attack" in configuration - 230km pure electric range is far more than 110km (NEDC) of BYD Song Pro DM-i, and full-time electric four-wheel drive is even a unique configuration within 150,000 yuan, This combination of "lower price and higher configuration" completely breaks the original pricing logic of the market,
更深头绪来看，赛力斯的这一价钱策略，是其 “高端突破 + 主流下千里” 双轨策略的延续。此前，赛力斯通过与华为联接推出问界系列，生效在 20-30 万元高端商场站稳脚跟，问界 M7、问界 M9 等车型凭借智能化和场景化上风，成为高端新能源商场的爆款。而第三代蓝电 E5 PLUS 的推出，则是赛力斯将高端商场的时间积贮下千里到主流商场的关键一步 —— 将问界系列的智能座舱时间、混动系统时间等，通过规模化分娩和供应链优化，以更低的价钱推向 12 万级商场，从而终了 “时间普惠”，同期扩大品牌影响力。这种 “从高端到主流” 的时间下千里，不仅能让更多花消者享受到先进时间带来的体验升级，更能匡助赛力斯在规模更大的主流商场占据一隅之地，造成 “高端树品牌、主流提销量” 的良性轮回。
At a deeper level, this pricing strategy of Seres is a continuation of its dual-track strategy of "high-end breakthrough + mainstream sinking", Previously, Seres successfully established a foothold in the 200,000-300,000-yuan high-end market by launching the AITO series in cooperation with Huawei, Models such as AITO M7 and AITO M9 became bestsellers in the high-end new energy market with their intelligent and scenario-based advantages, The launch of the 3rd-Generation Blue Electric E5 PLUS is a key step for Seres to sink the technical accumulation of the high-end market to the mainstream market - by scaling production and optimizing the supply chain, the intelligent cockpit technology and hybrid system technology of the AITO series are promoted to the 120,000-yuan-class market at a lower price, thereby realizing "technology inclusion" and expanding brand influence, This "from high-end to mainstream" technology sinking can not only allow more consumers to enjoy the experience upgrade brought by advanced technology, but also help Seres occupy a position in the larger-scale mainstream market, forming a virtuous cycle of "high-end builds brand, mainstream increases sales",
从花消者需求角度来看，12 万级商场的中枢用户群体是 “家庭用户”，他们既正经车辆的实用性（如空间、续航、油耗），又对智能化和舒服性有一定条款，但预算相对有限。第三代蓝电 E5 PLUS 的价钱策略，碰劲精确击中了这一群体的 “需求痛点”——11,98 万元的价钱的价钱处于大多数家庭用户的预算范围内，而 230km 纯电续航能缓和平日通勤（责任日每天 50km，一周 5 天仅需 250km，230km 纯电续航基本可隐私一周通勤），全时电四驱则能普及复杂路况（如雨天、雪地）的行驶安全性，“轮上三室一厅” 场景生态则能缓和家庭出游、一又友约聚等各样化需求。这种 “价钱适配预算、建设缓和需求” 的组合，使得第三代蓝电 E5 PLUS 仍是上市，就取得了多数家庭用户的存眷。
From the perspective of consumer demand, the core user group of the 120,000-yuan-class market is "family users", They not only pay attention to the practicality of the vehicle (such as space, range, fuel consumption), but also have certain requirements for intelligence and comfort, but their budget is relatively limited, The pricing strategy of the 3rd-Generation Blue Electric E5 PLUS just accurately hits the "demand pain points" of this group - the price of 119,800 yuan is within the budget of most family users, and the 230km pure electric range can meet daily commuting (50km per day on workdays, only 250km for 5 days a week, and 230km pure electric range can basically cover a week's commute), The full-time electric four-wheel drive can improve driving safety in complex road conditions (such as rainy days and snowy days), and the "on-wheel three bedrooms and one living room" scenario ecology can meet the diverse needs of family outings and friend gatherings, This combination of "price adapting to budget and configuration meeting needs" makes the 3rd-Generation Blue Electric E5 PLUS attract the attention of a large number of family users as soon as it is launched,
1,2 四大中枢建设：构建难以复制的居品力矩阵
要是说价钱是第三代蓝电 E5 PLUS 诱骗花消者的 “垫脚石”，那么其四大中枢建设则是撑捏其价值重构的 “基石”。赛力斯通过整合自身在混动时间、智能科技、空间预备等范畴的上风，为第三代蓝电 E5 PLUS 打造了一套难以复制的居品力矩阵，使其在强烈的商场竞争中脱颖而出。
If the price is the "stepping stone" for the 3rd-Generation Blue Electric E5 PLUS to attract consumers, then its four core configurations are the "cornerstone" supporting its value reconstruction, By integrating its advantages in hybrid technology, intelligent technology, space design and other fields, Seres has created a set of irreproducible product strength matrix for the 3rd-Generation Blue Electric E5 PLUS, making it stand out in the fierce market competition,
230km 超长纯电续航：惩办用户续航火暴
在插混 SUV 商场，纯电续航一直是花消者存眷的中枢观点之一。当今，12 万级插混 SUV 的纯电续航大多在 100-150km（CLTC）之间，固然能缓和平日通勤，但无法隐私中短途出游（如周末走动 200km 的相近游），用户仍需依赖燃油形状，增多使用本钱。而第三代蓝电 E5 PLUS 搭载了一块容量为 35,6kWh 的磷酸铁锂电板，CLTC 纯电续航达到 230km，成为 12 万内惟一纯电续航突破 200km 的插混 SUV。这一续航说明，不仅能缓和平日通勤（一周 5 天，每天 40km，仅需 200km，230km 纯电续航可剩余 30km，搪塞突发情况），还能隐私大多数中短途出游需求（如从北京到天津走动约 200km，全程纯电即可完成），实在终明晰 “平日用电、资料用油” 的出行场景，大幅责怪用户的使用本钱（百公里电费约 15 元，仅为燃油本钱的 1/3）。同期，第三代蓝电 E5 PLUS 还支捏快充功能，30%-80% 快充仅需 30 分钟，补能便利性大幅普及，进一步缓解了用户的续航火暴。
230km ultra-long pure electric range: solving users' range anxiety
In the plug-in hybrid SUV market, pure electric range has always been one of the core indicators concerned by consumers, At present, the pure electric range of 120,000-yuan-class plug-in hybrid SUVs is mostly between 100-150km (CLTC), Although it can meet daily commuting, it cannot cover short and medium-distance trips (such as weekend round trips of 200km to nearby areas), Users still need to rely on fuel mode, increasing the cost of use, The 3rd-Generation Blue Electric E5 PLUS is equipped with a 35,6kWh lithium iron phosphate battery, and its CLTC pure electric range reaches 230km, becoming the only plug-in hybrid SUV with a pure electric range exceeding 200km within 120,000 yuan, This range performance can not only meet daily commuting (5 days a week, 40km per day, only 200km is needed, and 230km pure electric range can leave 30km for emergencies), but also cover most short and medium-distance travel needs (such as a round trip from Beijing to Tianjin is about 200km, which can be completed with pure electricity throughout the journey), truly realizing the travel scenario of "daily electricity use and long-distance fuel use", and greatly reducing the user's use cost (the electricity cost per 100 kilometers is about 15 yuan, which is only 1/3 of the fuel cost), At the same time, the 3rd-Generation Blue Electric E5 PLUS also supports fast charging function, and 30%-80% fast charging only takes 30 minutes, which greatly improves the convenience of energy supplement and further alleviates users' range anxiety,
15 万内惟一电混全时四驱：普及行驶安全性与操控性
在 15 万元以内的插混 SUV 商场，四驱系融合直是 “稀缺建设”，大多数车型仅提供两驱版块，无法缓和用户在复杂路况下的行驶需求。而第三代蓝电 E5 PLUS 搭载了赛力斯自主研发的 “电混全时四驱系统”，成为 15 万内惟一配备全时电四驱的插混 SUV。该系统采纳前后双电机布局，前电机最大功率为 110kW，后电机最大功率为 70kW，概述最大功率达到 180kW，峰值扭矩达到 370N・m，0-100km/h 加快时辰仅为 7,9 秒，远超同级别两驱车型（如比亚迪宋 Pro DM-i 的 0-100km/h 加快时辰约 9,5 秒）。在行驶安全性方面，全时电四驱系统能凭证路况及时调整前后轮的能源分派，在雨天、雪地等湿滑路面上，能有用防护车轮打滑，普及车辆的踏实性；在爬坡、泥泞路面等复杂路况下，能提供更强的能源输出，确保车辆顺利通过。同期，该系统还支捏多种驾驶形状（如经济形状、领路形状、雪地形状、越野形状），用户可凭证不同场景聘用妥贴的驾驶形状，进一步普及了车辆的操控性和适合性。
The only electric hybrid full-time four-wheel drive within 150,000 yuan: improving driving safety and handling
In the plug-in hybrid SUV market within 150,000 yuan, the four-wheel drive system has always been a "scarce configuration", Most models only provide two-wheel drive versions, which cannot meet the user's driving needs under complex road conditions, The 3rd-Generation Blue Electric E5 PLUS is equipped with the "electric hybrid full-time four-wheel drive system" independently developed by Seres, becoming the only plug-in hybrid SUV equipped with full-time electric four-wheel drive within 150,000 yuan, The system adopts a front and rear dual-motor layout, with the front motor having a maximum power of 110kW, the rear motor having a maximum power of 70kW, the comprehensive maximum power reaching 180kW, the peak torque reaching 370N·m, and the 0-100km/h acceleration time is only 7,9 seconds, far exceeding the same-level two-wheel drive models (such as BYD Song Pro DM-i's 0-100km/h acceleration time is about 9,5 seconds), In terms of driving safety, the full-time electric four-wheel drive system can adjust the power distribution of the front and rear wheels in real time according to road conditions, On slippery roads such as rainy days and snowy days, it can effectively prevent wheel slipping and improve the stability of the vehicle; under complex road conditions such as climbing and muddy roads, it can provide stronger power output to ensure the vehicle passes smoothly, At the same time, the system also supports multiple driving modes (such as economy mode, sports mode, snow mode, off-road mode), and users can choose the appropriate driving mode according to different scenarios, further improving the vehicle's handling and adaptability,
行业首创 “轮上三室一厅” 场景生态：从头界说车内空间
当大多数车企还在比拼 “雪柜、彩电、大沙发” 等单一建设时，赛力斯却别具肺肠，为第三代蓝电 E5 PLUS 打造了行业首创的 “轮上三室一厅” 场景生态，将车内空间从 “交通器具” 升级为 “可迁徙的生涯空间”。这一场景生态基于车辆的大空间上风（车身尺寸为 4760×1865×1710mm，轴距为 2785mm，后排腿部空间达到 980mm），通过可调整座椅、可拆卸桌板、车载雪柜、户外电源等建设，将车内空间功能化为五大生涯场景：
Industry's first "on-wheel three bedrooms and one living room" scenario ecology: redefining the interior space
While most car companies are still competing for single configurations such as "refrigerator, color TV, and large sofa", Seres has taken a different approach and created the industry's first "on-wheel three bedrooms and one living room" scenario ecology for the 3rd-Generation Blue Electric E5 PLUS, upgrading the interior space from a "means of transportation" to a "movable living space", This scenario ecology is based on the vehicle's large space advantage (body size is 4760×1865×1710mm, wheelbase is 2785mm, and rear legroom reaches 980mm), Through adjustable seats, detachable tableboards, car refrigerators, outdoor power supplies and other configurations, the interior space is functionalized into five major living scenarios:
豪华主卧：后排座椅可绝对放平，与后备箱造成一个长度跳跃 2 米的平坦空间，搭配定制床垫和遮阳帘，可秒变 “迁徙卧室”，缓和用户在户外露营、资料旅行中的休息需求；
阳光露台：全景天窗面积达到 1,2㎡，支捏电动开启和遮阳帘调整，配合后排座椅放倒后的 “不雅景形状”，用户可在车内抚玩星空、风光，享受 “迁徙露台” 的舒心；
多功能客厅：前排座椅可 180° 旋转，与后排造成 “面对面” 的交流空间，搭配可拆卸桌板，可终了办公、聚餐、游戏等多种功能，成为家庭约聚、一又友团建的 “迁徙客厅”；
四季茶馆：车载雪柜支捏制冷（最低温度 - 5℃）和制热（最高温度 50℃）功能，可存放茶叶、茶具和饮用水，配合后排小桌板，用户可在车内遍地随时享受品茶的乐趣，不受季节和环境法例；
山野厨房：车辆配备了 220V/1500W 户外电源，可外接电暖锅、电烤炉、咖啡机等诱导，配合后备箱的储物空间，用户可在户外简陋终了 “暖锅目田”“烧烤目田”，打造 “迁徙厨房”。
Luxury master bedroom: The rear seats can be fully folded flat to form a flat space with a length of more than 2 meters with the trunk, With a custom mattress and sunshade, it can be turned into a "mobile bedroom" in seconds, meeting the user's rest needs during outdoor camping and long-distance travel;
Sunny terrace: The panoramic sunroof has an area of 1,2㎡, supporting electric opening and sunshade adjustment, Combined with the "viewing mode" after the rear seats are folded down, users can enjoy the starry sky and scenery in the car and enjoy the comfort of a "mobile terrace";
Multifunctional living room: The front seats can be rotated 180° to form a "face-to-face" communication space with the rear row, With a detachable tableboard, it can realize various functions such as office work, dining, and games, becoming a "mobile living room" for family gatherings and friend team building;
Four-season tea room: The car refrigerator supports cooling (minimum temperature -5℃) and heating (maximum temperature 50℃) functions, which can store tea leaves, tea sets and drinking water, With the small tableboard in the rear row, users can enjoy the fun of drinking tea anytime and anywhere in the car, regardless of season and environment;
Mountain kitchen: The vehicle is equipped with a 220V/1500W outdoor power supply, which can be connected to electric hot pots, electric ovens, coffee machines and other equipment, Combined with the storage space of the trunk, users can easily realize "hot pot freedom" and "barbecue freedom" outdoors and create a "mobile kitchen",
这种场景化的空间预备，透顶冲破了传统汽车 “单一交通器具” 的定位，精实在中了现代家庭用户对 “各样化出行场景” 的需求 —— 无论是周末露营、资料旅行，如故家庭约聚、户外办公，第三代蓝电 E5 PLUS 齐能提供相应的场景惩办决策，让车辆成为 “生涯的延长”。
This scenario-based space design completely breaks the positioning of traditional cars as "single means of transportation" and accurately hits the needs of contemporary family users for "diverse travel scenarios" - whether it is weekend camping, long-distance travel, family gatherings, or outdoor office work, the 3rd-Generation Blue Electric E5 PLUS can provide corresponding scenario solutions, making the vehicle an "extension of life",
深度交融豆包大模子的智能座舱：普及智能化体验
在智能化成为新能源汽车中枢竞争力确当下，第三代蓝电 E5 PLUS 搭载了深度交融豆包大模子的智能座舱系统，在智能交互、场景化做事等方面终明晰权贵突破。该智能座舱系统基于高通骁龙 695 芯片打造，配备了 12,3 英寸全液晶姿色盘和 15,6 英寸悬浮式中控屏，屏幕区分率达到 2,5K，自满成果暴露精细。同期，系统还支捏语音交互、面部识别、手势阻挡等多种交互形势，用户体验大幅普及。
Intelligent cockpit deeply integrated with Doubao large model: improving intelligent experience
At a time when intelligence has become the core competitiveness of new energy vehicles, the 3rd-Generation Blue Electric E5 PLUS is equipped with an intelligent cockpit system deeply integrated with the Doubao large model, achieving significant breakthroughs in intelligent interaction and scenario-based services, The intelligent cockpit system is built based on the Qualcomm Snapdragon 695 chip, equipped with a 12,3-inch full LCD instrument panel and a 15,6-inch floating central control screen, with a screen resolution of 2,5K, and the display:。tg.shandonglipin.com。iy.shandonglipin.com。bg.shandonglipin.com。cl.shandonglipin.com。cv.shandonglipin.com。uz.shandonglipin.com effect is clear and delicate, At the same time, the system also supports multiple interaction methods such as voice interaction, face recognition, and gesture control, greatly improving the user experience,
在语音交互方面，深度交融豆包大模子后，系统的语音识别准确率达到 98%，反当令辰仅为 0,8 秒，支捏 “可见即可说”“蚁合对话”“多轮对话” 等功能。举例，用户只需说 “掀开全景天窗”“播放我心爱的音乐”“导航到最近的充电桩”，系统就能快速反应并履行相应操作；在蚁合对话中，用户不错在不重叠叫醒词的情况下，蚁合建议多个指示（如 “先掀开空调，温度调到 24℃，再播放周杰伦的歌”），系统能准确通晓并履行；在多轮对话中，系统还能凭证高下文通晓用户的潜在需求（如用户说 “我饿了”，系统会自动保举隔壁的餐厅，并磋议是否需要导航）。
In terms of voice interaction, after deep integration with the Doubao large model, the system's voice recognition accuracy rate reaches 98%, the response time is only 0,8 seconds, and it supports functions such as "see and speak", "continuous dialogue", and "multi-turn dialogue", For example, users only need to say "open the panoramic sunroof", "play my favorite music", "navigate to the nearest charging pile", and the system can quickly respond and execute the corresponding operations; in continuous dialogue, users can put forward multiple commands in a row without repeating the wake-up word (such as "first turn on the air conditioner, adjust the temperature to 24℃, then play Jay Chou's songs"), and the system can accurately understand and execute; in multi-turn dialogue, the system can also understand the user's potential needs according to the context (such as the user says "I'm hungry", the system will automatically recommend nearby restaurants and ask if navigation is needed),
在场景化做事方面，豆包大模子能凭证用户的使用习气、出行场景等，提供个性化的做事保举。举例，用户每天早上 8 点驾车上班，系统会提前 10 分钟教唆用户 “行将到上班时辰，是否需要导航到公司”，并自动掀开空调调整车内温度；用户周末筹划去露营，系统会保举隔壁的露营地，并教唆用户 “露营需要佩戴户外电源、帐篷等装备，是否需要查验后备箱储物空间”；用户驾车途中遭逢堵车，系统会自动保举 alternative routes，并播放用户心爱的音乐或 podcasts 缓解堵车火暴。这种场景化的智能做事，让智能座舱不再是 “冰冷的机器”，而是成为 “懂用户的出行伙伴”。
In terms of scenario-based services, the Doubao large model can provide personalized service recommendations according to the user's usage habits and travel scenarios, For example, if the user drives to work at 8 o'clock every morning, the system will remind the user 10 minutes in advance that "it's almost time to go to work, do you need to navigate to the company" and automatically turn on the air conditioner to adjust the temperature in the car; if the user plans to go camping on weekends, the system will recommend nearby campsites and remind the user that "camping requires outdoor power supplies, tents and other equipment, do you need to check the trunk storage space"; if the user encounters a traffic jam while driving, the system will automatically recommend alternative routes and play the user's favorite music or podcasts to relieve traffic jam anxiety, This scenario-based intelligent service makes the intelligent cockpit no longer a "cold machine", but a "travel partner who understands the user",
第二章 商场逆袭：从销量低谷到蚁合增长的背后
在第三代蓝电 E5 PLUS 登场之前，蓝电品牌在商场中的说明并不凸起，以致濒临着销量低迷的窘境。公开数据自满，2025 年 10 月，蓝电 E5 的月销量仅为 634 辆，远低于赛力斯集团的里面预期，也与同级别竞品（如比亚迪宋 Pro DM-i 月销 2 万 +）存在较大差距。然则，跟着第三代蓝电 E5 PLUS 在 11 月开启预售，蓝电品牌的销量迎来了戏剧性的转念 ——11 月蓝电 E5 车系销量激增至 3657 辆，环比增长 476,8%；12 月销量延续攀升至 4592 辆，蚁合两个月终了大幅增长。这一销量逆袭的背后，不仅是第三代蓝电 E5 PLUS 居品力的麇集体现，更是赛力斯对蓝电品牌定位、商场策略进行调整的赶走。
Before the launch of the 3rd-Generation Blue Electric E5 PLUS, the performance of the Blue Electric brand in the market was not outstanding, and it even faced the dilemma of sluggish sales, Public data shows that in October 2025, the monthly sales of Blue Electric E5 were only 634 units, far lower than the internal expectations of Seres Group, and there was a large gap with the same-level competitors (such as BYD Song Pro DM-i with monthly sales of more than 20,000 units), However, with the pre-sale of the 3rd-Generation Blue Electric E5 PLUS starting in November, the sales of the Blue Electric brand ushered in a dramatic turn - the sales of the Blue Electric E5 series surged to 3,657 units in November, a month-on-month increase of 476,8%; the sales continued to climb to 4,592 units in December, achieving significant growth for two consecutive months, Behind this sales reversal is not only the concentrated embodiment of the product strength of the 3rd-Generation Blue Electric E5 PLUS, but also the result of Seres' adjustment of the Blue Electric brand positioning and market strategy,
2,1 销量低谷的原因：品牌定位隐晦与居品力不及
治安悟蓝电品牌的销量逆袭，伊始需要分析其此前销量低迷的原因。从商场竞争和居品自己来看，蓝电 E5 在第三代车型推出前，主要存在两大问题：品牌定位隐晦和居品力不及。
To understand the sales reversal of the Blue Electric brand, it is first necessary to analyze the reasons for its previous sluggish sales, From the perspective of market competition and the product itself, before the launch of the 3rd-generation model, Blue Electric E5 mainly had two major problems: vague brand positioning and insufficient product strength,
品牌定位隐晦：高端与主流的 “夹心层”
蓝电品牌动作赛力斯旗下的子品牌，出身于 2024 年，伊始的定位是 “面向主流商场的新能源品牌”，与定位高端商场的问界品牌造成互补。然则，在实质运营历程中，蓝电品牌的定位却镇静变得隐晦 —— 一方面，其首款车型蓝电 E5 的订价（13,98 万 - 15,98 万元）与问界品牌的初学级车型（如问界 M5 EV 的起售价为 25,98 万元）存在较大差距，无法享受问界品牌的高端溢价；另一方面，蓝电品牌又空泛零丁的品牌故事和各异化的品牌形象，花消者对其领路度较低，以致将其与其他二线新能源品牌（如哪吒、零跑）污染。这种 “高不能、低不就” 的定位，使得蓝电品牌在商场中处于 “夹心层”，既无法诱骗追求高端体验的花消者，又难以与主打性价比的二线品牌竞争，最终导致销量低迷。
Vague brand positioning: the "sandwich layer" between high-end and mainstream
As a sub-brand under Seres, the Blue Electric brand was founded in 2024, and its initial positioning was a "new energy brand for the mainstream market", complementing the AITO brand positioned in the high-end market, However, in the actual operation process, the positioning of the Blue Electric brand gradually became vague - on the one hand, the pricing of its first model, Blue Electric E5 (139,800-159,800 yuan), has a large gap with the entry-level models of the AITO brand (such as the starting price of AITO M5 EV is 259,800 yuan), and it cannot enjoy the high-end premium of the AITO brand; on the other hand, the Blue Electric brand lacks an independent brand story and a differentiated brand image, and consumers have low awareness of it, even confusing it with other second-tier new energy brands (such as Neta and Leapmotor), This "neither high nor low" positioning makes the Blue Electric brand in the "sandwich layer" in the market, It can neither attract consumers pursuing high-end experiences nor compete with second-tier brands focusing on cost-performance, eventually leading to sluggish sales,
居品力不及：空泛各异化竞争上风
在居品层面，第一代蓝电 E5 固然搭载了插混系统（纯电续航 120km，概述续航 1000km），但在同级别商场中空泛各异化竞争上风。具体来看，其纯电续航（120km）低于比亚迪宋 Pro DM-i 的 110km（NEDC，换算成 CLTC 约为 130km），能源性能（0-100km/h 加快时辰约 10 秒）也过时于同级别竞品；在智能化方面，第一代蓝电 E5 的智能座舱系统仅支捏基础的语音交互和导航功能，空泛先进的提拔驾驶和场景化做事，无法缓和花消者对智能化的需求；在空间预备方面，第一代蓝电 E5 的后排腿部空间仅为 850mm，后备箱容积为 450L，在同级别车型中处于中等水平，无法缓和家庭用户对大空间的需求。这种 “无亮点、无短板” 的 “水桶车” 属性，使得第一代蓝电 E5 在强烈的商场竞争中难以诱骗花消者的存眷，销量当然低迷。
Insufficient product strength: lack of differentiated competitive advantages
At the product level, although the first-generation Blue Electric E5 is equipped with a plug-in hybrid system (120km pure electric range, 1000km comprehensive range), it lacks differentiated competitive advantages in the same-level market, Specifically, its pure electric range (120km) is lower than BYD Song Pro DM-i's 110km (NEDC, converted to CLTC is about 130km), and its power performance (0-100km/h acceleration time is about 10 seconds) is also behind the same-level competitors; in terms of intelligence, the intelligent cockpit system of the first-generation Blue Electric E5 only supports basic voice interaction and navigation functions, lacking advanced assisted driving and scenario-based services, and cannot meet consumers' needs for intelligence; in terms of space design, the rear legroom of the first-generation Blue Electric E5 is only 850mm, and the trunk volume is 450L, which is at a medium level among the same-level models, and cannot meet the needs of family users for large space, This "no highlights, no shortcomings" "all-round vehicle" attribute makes the first-generation Blue Electric E5 difficult to attract consumers' attention in the fierce market competition, and sales are naturally sluggish,
2,2 销量逆袭的关键：居品升级与品牌策略调整
面对销量低谷，赛力斯马上调整策略，通过对蓝电 E5 进行全面升级（推出第三代车型）和优化品牌定位，最终终明晰销量的逆袭。具体来看，赛力斯的调整主要麇集在以下三个方面：
Facing the sales trough, Seres quickly adjusted its strategy and finally achieved a sales reversal by comprehensively upgrading the Blue Electric E5 (launching the 3rd-generation model) and optimizing the brand positioning, Specifically, Seres' adjustments mainly focus on the following three aspects:
居品全面升级：从 “水桶车” 到 “各异化爆款”
赛力斯深知，要在强烈的商场竞争中脱颖而出，必须打造具有各异化上风的居品。因此，在第三代蓝电 E5 PLUS 的研发历程中，赛力斯针对第一代车型的短板，进行了全面的居品升级：
Comprehensive product upgrade: from "all-round vehicle" to "differentiated bestseller"
Seres knows well that to stand out in the fierce market competition, it must create products with differentiated advantages, Therefore, in the R&D process of the 3rd-Generation Blue Electric E5 PLUS, Seres made a comprehensive product upgrade to address the shortcomings of the first-generation model:
续航升级：将纯电续航从 120km 普及至 230km，惩办用户的续航火暴，成为 12 万内续航最长的插混 SUV；
能源升级：新增全时电四驱系统，将 0-100km/h 加快时辰从 10 秒缩小至 7,9 秒，普及车辆的操控性和安全性；
空间升级：优化车身尺寸和车内布局，将后排腿部空间从 850mm 普及至 980mm天元证券官网-专业股票杠杆开户-手机炒股如何杠杆，后备箱容积从 450L 普及至 580L（后排座椅放倒后可达 1800L），缓和家庭
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